Entering the China Market
Personal travel budget in 2018 increased to RMB 36,000.
That’s a 3% increase in just one year.
A rapid rise is expected to continue in the coming years.
In China, many commonly-used apps are banned, making it difficult for international businesses to connect with Chinese consumers via social media.
Language barriers and cultural diﬀerences prevent international businesses from adapting to the unique purchasing patterns and habits of Chinese consumers.
WeChat is a multi-functional platform that the Chinese cannot live without
WeChat is used for everything in China—
in constant use for a variety of functions.
Even when users are not active, they will switch to WeChat for entertainment, scrolling for interesting posts from friends or accessing fan pages.
Did you know ...
The majority of users reside in Tier-1 cities such as Beijing and Shanghai, and in Tier-2 cities such as Tianjin and Nanjing.
More than a messaging app, WeChat provides payment, social networking, and fan page functionality.
Chat and browsing history provide a wealth of data for foreign merchants looking to step into the China market.
WeChat may be an app that is new to foreigners, but luckily ePurse is here to help.
Tencent has created various platforms with high penetration & high user stickiness for Chinese consumers.
Different from the foreign internet company, they gather big data of Chinese users based on the person but not on the device.
WeChat is designed as a messenger app at first.
Under the develpment by Tencent, different functions like payment platform, social network system and fan pages are added*.
It collects the users’ habit and preference as the big data provided for merchants to launch targeted advertisement.
One of the largest standalone messaging apps.
Cannot contact other Chinese users without having a WeChat account.
Offline/online payment and even electronic transfers between users can be done by simply scanning a QR code.
The most popular social networking platform in China.
People enjoy sharing their life moments, like shopping experiences, discount offers, photos and videos.
Fan pages in WeChat allow key opinion leaders to earn money and allow merchants to increase customer loyalty and increase sales volumes.
Merchants often release promotions and offers to attract potential customers.
*WeChat also provides additional features like mini apps, city services, maps, searching for friends, and more.